Creating, Managing & Measuring Fan Generated Content Campaigns

Stampede Social simplifies Fan Generated Content (FGC) campaign management by efficiently tracking, storing, and downloading user-generated content. It offers real-time reports, participant engagement features, and supports multiple campaigns with an easy setup. It's designed for tracking campaign-specific FGC associated with trackable hashtags where the creator or brand is tagged, rather than general social media monitoring.


Boost your content strategy and generate new campaign ideas with Stampede Social.


Setting up a Fan-Generated Content (FGC) campaign

Creating a FGC campaign with Stampede Social is quick and straightforward. By adding the hashtag tracker for the campaign in the Profile section of your Stampede Social dashboard, your campaign becomes active, and the tool starts tracking relevant FGC.

  • Go to Campaigns > Fan-Generated Content
  • Click Edit to add or remove a FGC campaign
Create a Fan Generated Content campaign with stampede social
  • Enter the hashtag for your Fan-Generated Content (FGC) campaign 
  • Click Start FGC Campaign
Enter hashtag for a fan generated content campaign -Stampede Social

Deleting a FGC Campaign

  • Click the trash can icon to delete a FGC hashtag 
  • Any data collected from a campaign will still be available in your FGC reports (on the Reporting page)
  • Reasons to delete a campaign
  • Make room for a new campaign
  • Campaign ends and no longer needs to be tracked
  • You typed in the campaign wrong and need to re-enter it

Monitoring your active Auto-DM campaigns

Stampede Social automatically detects FGC tagging your IG and using your auto-DM single word campaigns, ensuring smooth audience engagement and campaign management.


Your active FGC campaigns are listing on your campaign screen in the active Fan Generated Content sections

Sentiment for UGC campaign -Stampede Social

For your FGC campaigns you will be able to see:

  • Number of posts
  • Unique users
  • Sentiment


Acknowledging posts/submissions

  • From the Stampede Social dashboard you can manually reply to a post that engaged in one of your FGC campaigns
  • The AI HELP button can be used to craft a draft of a response that you can edit. Click AI Help will only generate a response it will not send it. More on AI tools here.
  • The same sorting features are available that you use when managing your own posts  from your dashboard or using the Filter search features.

Running multiple campaigns

Stampede Social supports running multiple FGC campaigns concurrently, depending on your plan. Additionally, it provides the flexibility to remove and replace FGC campaigns as needed, allowing you to adapt your strategy and content based on evolving campaign requirements. If a fan uses more than one of your FGC hashtags and tags you that entry/post will only show up under one of those hashtags not both.


Is a FGC compatible with DM automation?

Unfortunately, no. You cannot set up an automation for a post on a timeline other than your own (this is the most frequently asked question). However, when you set up a DM automation Stampede Social will automatically look for that same hashtag if someone uses it and tags you.


Reporting

Two FGC reports are available under reporting:

  • FGC Campaign Stats: High level count of the number of submissions per campaign hashtag.
  • FGC Campaign Submissions: Each entry from each of your FGC campaigns.


UGC campaign stats report using Stampede Social


Need more info?

Fan Generated Content/Loyalty Campaigns Frequently Asked Questions (FAQs)

  • What is a Fan Generated Content campaign?

    A Fan-generated content (FGC) campaign on Instagram is a marketing strategy that involves encouraging Instagram users to create and share content related to a brand or product. This type of campaign aims to increase brand awareness, engagement, and loyalty by leveraging the power of user-generated content.


    Here are some specific steps to run a FGC campaign on Instagram:


    Set a goal: Identify the objective of your campaign. It could be increasing brand awareness, promoting a new product, driving sales, or generating user engagement.


    Create a branded hashtag: Develop a unique hashtag that represents your brand or campaign. It should be easy to remember and include in captions and posts.


    Require users to tag your brand in their captions: Encourage participants to tag your brand in their captions when they create and share content related to your campaign. This will help increase visibility and engagement around your brand and campaign. 


    Encourage user participation: Promote your campaign on Instagram by posting about it on your brand account and encouraging your followers to participate. You can also reach out to influencers and ask them to participate.


    Reward participants: Offer incentives for users to participate in your campaign, such as a chance to win a prize or be featured on your brand's Instagram page.


    Monitor and share user-generated content: Keep track of the content users are creating using your branded hashtag and repost and share the best ones on your brand's Instagram account.


    Engage with users: Respond to comments and messages from users who participate in your campaign to build engagement and foster a sense of community around your brand.


    Overall, a successful FGC campaign on Instagram can help increase brand awareness, drive engagement and sales, and build a loyal community of followers.

  • How can I use FGC campaigns for my loyalty program?

    If a company wants customers to keep coming back, they can create a fun challenge where people can earn rewards. Here's how it works:


    First, the company makes up a cool name for the challenge and asks people to use it along with the company's name when they post about the challenge on social media. For example, #LoyaltyRewardsChallenge + @brand.


    Then, they tell people about the challenge on their website, social media pages, and through email. They should explain how to participate and what rewards people can earn.


    To participate, people have to follow the company on Instagram and share a photo or video that shows how much they like the company, using the challenge hashtag + @brand.


    The company can choose the best posts and share them (with permission) on its own Instagram account, tagging the people who posted them. This will encourage more people to join in.


    When the challenge is over, the company can give out rewards to everyone who participated.


    They can also look at all the posts using a tool called Stampede Social to see how many people joined in and what they shared. This will help them see how popular the challenge was.


    At the end of the challenge, the company can also download all the posts from Stampede Social and add them to their loyalty database. This way, they can keep track of social media activity and reward the most loyal customers even more.

  • How can Stampede Social help with a FGC campaign?

    Stampede Social can help you with a FGC campaign by collecting all the posts or reels tagging your brand and using the hashtag. 


    With Stampede Social's FGC tracker, you can stay updated on the success of your campaign as it's happening. 


    You can see how many posts have been created for the campaign, the unique number of users, and a real-time database of all the submissions. 


    It's also easy to reply to FGC posts and acknowledge them using the Stampede Social dashboard. 


    You can download a database of all the FGC posts and reels in your campaign with just one click.


    FGC tracking is available in our Creator Pro/Pro Plus packages.

  • Can I use Stampede Social's Auto DM technology on a FGC campaign?

    No. We're sorry, but you can't use automatic DMs based on a post on a regular person's timeline. 


    You can only automate DMs based on actions on your own timeline. (Per Instagram guidelines)


    However, you can respond to posts on other people's timelines via your dashboard if they're part of one of your FGC campaigns.

  • Does my FGC campaign tracker capture past posts?

    Your FGC campaign tracker starts when it is implemented. 


    Any posts made prior to the campaign tracker being set up will not be displayed in your dashboard. 


    Your campaign tracker runs in the background so it's never a bad idea to turn it on prior to actually needing it live. This will ensure you do not miss any posts.

  • Why are some FGC posts missing from my dashboard?

    There are some circumstances where posts may not appear in your dashboard:

    • A user is set to private and we are unable to "see" their post to collect it
    • A user forgot to use the hashtag or spelled it wrong and/or forgot to tag your account when posting. 
    • A user added a hashtag or account tag after posting their post initially. Instagram only presents posts to use initially so edits to existing posts would not be seen or eligible to be viewed in your Stampede Social dashboard.

  • What happens if i delete a FGC campaign from my dashboard?

    Deleting a campaign opens up a space for a new campaign to begin.


    The deleted campaign's results will still be available in your FGC report.

  • Can I use a FGC submission on my timeline without asking permission?

    Check with your legal team, but it's always best to ask permission first. 


    Using someone else's Instagram content without their permission can potentially be a violation of their copyright, and may result in legal action being taken against you. However, there are certain circumstances where using someone else's Instagram content may be allowed, such as if you obtain their permission or if the content is licensed under a Creative Commons license.


    If you want to use someone else's Instagram content, it is always best to ask for their permission first. 


    Here is a process that you can follow to ask for permission:


    Identify the content that you want to use: Make sure that you are clear on what content you want to use and the purpose for which you want to use it.


    Find the owner of the content: Look for the original owner of the content by checking the username or handle of the account where it was posted.


    Contact the owner: Reach out to the owner of the content via a direct message or by email. Explain who you are and why you want to use their content. Be clear about how you plan to use it and for how long.


    Wait for a response: Give the owner of the content some time to respond to your request. If they do not respond within a few days, you can send a gentle reminder.


    Obtain permission in writing: Once the owner of the content has given you permission, make sure that you obtain their permission in writing. This could be in the form of an email or a message exchange.


    Give credit where credit is due: When you use someone else's content, always give credit to the original owner. This could be in the form of a tag in the caption or in the photo itself.


    Remember that the process of obtaining permission can take time, so it is always best to plan ahead and allow enough time for the owner of the content to respond to your request.