By Jeff Dwoskin
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November 18, 2024
You know that feeling when you’re watching a cooking show, and they drop that final, irresistible line like, “Now, go ahead and try this at home!”? That’s a CTA, and it’s the secret sauce to getting your audience to actually do something. Whether you want them to click a link, buy a product, or simply engage with a post, your CTAs need to hit that sweet spot between direct and inviting.