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How to Drive Conversions: Metricool with Stampede Social

March 21, 2025

How to Drive Conversions Through Automation and AI with Stampede Social

It’s not every day you get to hear two dynamic minds from the worlds of social media strategy and automation come together—but that’s exactly what happened when Anniston Ward of Metricool and Jeff Dwoskin, CEO and Co-Founder of Stampede Social, joined forces in a recent webinar. The duo unpacked the strategic power of social selling, automation, and analytics to help creators and brands drive conversions and build deeper audience relationships.


If you missed the live session, don’t worry. This blog breaks down the major topics, takeaways, and learnings so you can start putting them into action—starting today.


The Big Picture: Social Selling Isn’t Just About Sales

Anniston kicked things off by reframing what “selling” means on social media. While traditional marketing might have you thinking in terms of dollars and cents, modern social selling is broader. It’s about building relationships, providing value, and positioning yourself as a trusted guide. That could mean:

  • Promoting a product
  • Offering a free resource
  • Sharing a podcast or blog
  • Inviting followers to a webinar or live event


In short, it’s about reducing friction for your audience and giving them a reason to stick around—and come back.

“Organizations with consistent social selling processes are 40% more likely to hit their revenue goals.” — Anniston Ward, quoting industry stats

Meet the Tools: Metricool and Stampede Social

These two platforms aren’t just compatible—they’re a dream team.


Metricool:

  • Social media management and scheduling
  • AI-generated captions tailored to each platform
  • Centralized analytics dashboard for all your channels
  • Link-in-bio SmartLinks to drive traffic
  • Competitor and comment analysis


Stampede Social:

  • Automated DM campaigns triggered by keywords in comments
  • Post-level giveaways with built-in winner selection
  • Instagram and Facebook integration
  • AI-powered fan engagement reports
  • Trackable links that live in your followers' DMs
  • Offline-to-online activations using QR codes


DM Automation: The Engagement Powerhouse

Here’s where the magic really happens.

Stampede Social’s keyword-triggered DM automation allows you to replace the old “link in bio” method with a seamless user journey. Want to share a link? Just ask followers to comment a keyword (like “SOCIAL SELLING”) and a DM will automatically send them a clickable Smart Link.

Not only does this eliminate friction—it also captures their engagement and builds a trackable lead list.

Automation doesn’t just make things easier for you. It makes things easier for your followers—and that means more conversions.


Why Friction Is Your Enemy

Let’s face it: users scroll fast and attention spans are short. Every extra click or step can lead to drop-off.

Stampede + Metricool tackle this head-on by creating a zero-friction funnel:

  1. Create a campaign with a keyword and SmartLink.
  2. Post your content using Metricool’s scheduler.
  3. Include a CTA like “Comment or DM ‘SOCIAL SELLING’ to get the link.”
  4. Stampede delivers that link directly to the user’s DM on your behalf.
  5. You get real-time reporting on who clicked what—and when.


No searching for bios. No forgotten posts. Just direct delivery and immediate engagement.


Analytics: Data Without the Drama

Understanding what works is half the battle. Both platforms shine here:


Metricool:

  • Content performance across platforms
  • Link-in-bio (SmartLink) click-through rates
  • AI-powered suggestions
  • Competitor comparisons


Stampede Social:

  • Top fan identification
  • Comment cloud visualizations
  • DM engagement tracking
  • AI comment analysis for content ideation


And here’s where things get even cooler—Stampede lets you turn comments into content. Ask a question in your caption, analyze the responses, and turn that into a blog post or newsletter. Now that’s repurposing done right.


What About Your Audience?

Knowing who’s engaging with your content allows you to reward loyalty and deepen relationships. With Stampede Social’s Top Fans reporting, you can:

  • DM a thank-you message
  • Offer early access to products or events
  • Feature them in your stories or shoutouts
  • Send swag (because who doesn’t love free stuff?)


Key Takeaways

Let’s recap what you can start doing today:

 ✅ Use automation to meet your audience where they are—no more hunting for links.
✅ Mix up your content. Not every post has to “sell.” Add value first.
✅ Leverage DMs as a high-conversion channel.
✅ Customize your posts per platform—don’t just “spray and pray.”
✅ Use comment analysis and top fan tools to identify what resonates.
✅ Track every action—then iterate smarter, not harder.


Final Thoughts: The Social Selling Mindset

Ultimately, conversions don’t happen in a vacuum. They happen when trust is built, friction is removed, and value is delivered. The beauty of Metricool and Stampede Social is how they make this process intuitive and scalable—no matter the size of your brand or following.


You don’t need to work harder—you just need to work smarter. That’s what automation and AI are here for.


Your Turn: Test It All Out

Ready to put this strategy into motion?

📲 Scan the QR code below and message: SOCIAL SELLING into our Instagram DM to get:

Stampede Social IG DM QR code
  • Special offers from Metricool and Stampede Social
  • A link to the full replay of the webinar
  • Exclusive resources to help you supercharge your campaigns


What better way to experience DM automation and a SmartLink all in one swoop!


Frequently Asked Questions

  1. How can I automate DMs on Instagram to increase conversions?
    Learn how DM automation with tools like Stampede Social can streamline communication, boost engagement, and drive more conversions—without lifting a finger.
  2. What’s the best way to use AI for social media engagement?
    Discover how combining automation with AI-powered analytics can help you understand your audience, personalize content, and increase campaign effectiveness.
  3. How do I drive traffic from Instagram posts without using the link in bio?
    Explore strategies like comment-triggered DMs that send links directly to users—making the conversion process seamless and friction-free.
  4. What tools help with social selling on Instagram and Facebook?
    We break down how Stampede Social and Metricool work together to power up your social selling game through automation, smart links, and real-time reporting.
  5. How can I run giveaways on Instagram more efficiently?
    Learn how to automate post-level giveaways, pick winners easily, and track entries with Stampede Social’s built-in tools.
  6. What are some creative ways to collect leads from social media?
    See how using QR codes, comment keywords, and DM automation can help you turn casual followers into qualified leads—on autopilot.
  7. How do I track engagement and conversions from Instagram campaigns?
    This guide covers the top tools for tracking comments, DMs, clicks, and fan behavior—all in one place, so you can optimize every campaign.


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