Creating a Great Call to Action for Engagement

Creating a great call to action on your posts, reels, and stories is key to generating amazing engagement.

Activate your fan base.

  • In posts and reels here is a great starter:
  • Comment below "Moody" and I'll DM you a link to my blog.
  • Comment below "Moody" (or DM me "Moody") and I'll DM you a link to my podcast episode.


Should you ask for a follow as well?

It doesn't hurt to also ask for a follow with the call to action promoting the campaign. Why? private accounts or accounts may have settings they are not aware of that will prevent a DM from being sent. If they are following you it will help with overall delivery of DMs.


For Instagram stories, while yes, you do have a URL sticker there are still some key reasons why you should leverage Stampede Social technology when engaging with your fans.

  • Fans aren't always ready to engage with your content upon discovery.
  • Stories only last 24 hours and the option to request the information for later consumption is very appeasing.
  • With Stampede you'll know who is requesting your content.


Example campaign "Moody"

Process of creating a Call to action in tour post or reel using stampede social

Want more?

Here is the best way to add your campaign keyword into your captions:

  • Add it to the first or second sentence of your caption so it’s not buried.
  • Depending on the length of your caption, repeat it at the bottom
  • Keep your captions short


Here are some examples using the keyword "FASHION":

  • Catch the latest! Comment below "FASHION" for this episode's exclusive link.(great for Instagram posts, IG reels and IG live)
  • Stay in the loop! Comment below "FASHION" to join my mailing list.(great for Instagram posts, IG reels and IG live)
  • Ready to learn? Drop "FASHION" in a comment below for masterclass access.(great for Instagram posts, IG reels and IG live)
  • Comment "FASHION" below for the 🔗 to this outfit!(great for Instagram and Facebook stories)
  • Message me "FASHION" and I'll DM you back a link!(this version is great for facebook posts)


How to maximize your Auto-DM impact:

  • Instagram Posts and Reels: Encourage followers to use your campaign keyword in comments to receive exclusive content or offers directly.
  • Going Live on Instagram: During live sessions, prompt viewers to comment with your campaign keyword to receive follow-up information or special content.
  • Direct to DM on Facebook and/or Instagram: Make every interaction count by encouraging followers to directly send your campaign keyword to your DM
  • Instagram and Facebook Stories: Capture interest by asking fans to comment with your campaign keyword.
  • Audience Insights: Gain valuable insights into who interacts with your content, shaping your future strategy.



Call-to-Action (CTA) Questions - FAQs

  • What are some quick tips for a great call to action?

    • Keep it very clear and concise
    • Keep it close to the top of a large caption
    • Do not bury the CTA in a paragraph of text
    • Use words that are easy to spell

  • Where should I position my call to action in my caption?

    Close to the top! If your goal is action from your fans or customers do not bury the lead and put the call to action under many paragraphs/sentences of content. The farther down your request for your fans/customers to use the hashtag to get your link the less likely they will see it. 


    Never hurts to repeat it at the bottom and/or in the image/video of your post. 

  • Should I use a CTA in an IG story?

    Yes. Creating a call to action in your IG stories that call upon a Auto-DM campaign is a great way to get your links into your fans/customers DMs. 


    URL stickers are great but you can't track them and if your fan/customer isn't ready at that moment they'll likely forget about it. 


    Create a win/win and get them to comment and get the URL in their DM so they can respond on their own timeline.